About Jules

Jules Davie grew up in Western Australia, surrounded by textiles, design, and creativity. A third-generation textile agent, she spent years working with global fabrics through Davie Agencies before following her instinct to build something of her own.

I’ve had a lifelong passion for textiles, design, and creating, and seeing those ideas come to life - knowing they make someone feel beautiful and confident is what keeps me inspired every day. The loyal customers who’ve been with us from the very beginning, and the new faces who walk through our doors - every chat, and every shared laugh and story means so much. 

I’m so grateful for the love and support over the years. From friends, family, and my beautiful kids back home in WA who’ve always believed in me.

I’m so lucky to go to work each day alongside Janine and Misty, my beautiful girls who work in my store. They bring so much warmth, and joy and I am so grateful to have such an amazing friendship with them outside of work. Oka has been my sidekick through it all - he’s there every day making sure everything runs smoothly and to help me grow this business even more.

I also want to thank the incredible sewers and the amazing community at the dye houses who bring each piece to life. We work exclusively with them, which means we have a close hand in quality and can give back in a way that genuinely supports the people behind our pieces. Their craftsmanship and care are woven into every design, making each garment something to be proud of.

A special thank you to my team, our customers, and everyone who’s been part of this ride. You are what Jules the Label truly is.

Jules x

My amazing team