I’ve had a lifelong passion for textiles, design, and bringing ideas to life - seeing someone feel beautiful and confident in what we create is what drives me every day. I’m endlessly grateful for the love and support from friends, family, and my beautiful kids back home in WA.

I’m lucky to work alongside Janine and Misty, who fill our boutique with warmth and joy, and Oka, my right-hand through it all.

A huge thank you to our talented sewers and the community at the dye houses who bring every piece to life. Their craftsmanship and care are woven into each design.

And to our customers and team - you’re the heart of Jules The Label.

Jules x