About us

Jules the Label is a Fremantle - Western Australia - inspired fashion label. We create beautiful and affordable, easy fit, everyday wear - a small number of proven styles with small runs of unique ever changing designs.

Our Indonesian batik creatives collection is made using artisan designed, hand carved wooden stamps, wax, natural dyes and fabrics.

Jules Davie is a third Generation textile agent who learnt her craft from the best, her parents and grandparents.

From a young age Jules realised that this was indeed her passion and the only path she wanted to follow. Mitchell Agencies evolved to Davie agencies and for the next 10 years supplied Western Australia with textiles from around the globe.

Jules was inspired to share her love of fabric and design by developing her own label.

Styles for women just like her. A natural style that represents a confident, sophisticated, timeless but edgy woman.

It reflects all things Jules… hence "Jules the label" was born.